My usage pattern hugely favours iOS for four main reasons (quite aside from the fact that very few of my peers and none of my family members use anything else, but I wouldn't typically care about that): I just prefer Google's phones for all the software stuff it can do with Google spam algorithms eliminating Caller Bots with it's call screener which now sounds very human like in response to the caller. Yet Google has managed to pull off Face ID with a single punch hole where Apple uses a more complex camera array for their Face ID. The much derided punch hole on the display appears to be headed to the iPhone in the next year or two as MR has indicated. Their camera software magic is still unrivaled with lesser hardware than it's competitors. Then there's Google Maps and Gmail as well. So my daily phone is a Pixel because of Google's call screener, and other features their phone app provides like helping me navigate through a phone maze, letting me know on the screen the wait time or telling the caller to call me back if i'm going to be on hold for an extended period of time. So each company is targeting a certain segment of customers. That only goes so far because while Apple focuses on the hardware, Google however is focusing on the software stuff. I like Apple's stuff for the hardware and smoothness of their products along with the fit and finish as well. I happen to own both multiple Pixel's and an iPhone. For me, it's what the phone can provide me.
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